Booklet design and collaborative activist art project on sexual violence.
Sarah Takash, Jesse McBrearty, and I created the concept for The Red Window Project, an activist art project which aimed to create an overwhelming and impactful visual representation of the number of rape kits received by the New York State Police Departments in 2017 by asking that the Le Bain rooftop restaurant of the Standard Hotel put one square of red tissue paper for each rape kit in the windows of their building and leave their lights on overnight.
Booklet Design
After tweaking Jesse McBrearty’s logo and carefully selecting some of Sarah Takash's photography, from a shoot she did for this project, I designed a project proposal booklet to present to the Standard Hotel. My goal was to create a consistent feel for our project with the use of the Avenir typeface and accents of red throughout, to create a well-organized and easy-to-understand proposal, and to make sure the booklet was visually interesting while still maintaining a necessary level of seriousness and professionalism given the topic at hand.
Spreads
Back Cover
Logo Refinement
Jesse Mcbrearty sketched out the original logo concept (first image) on Google Slides, and I recreated and refined it (second image) in Illustrator. I chose the Avenir Light font to go for a more delicate, modern, serious, and professional feel, and to tie the logo and the Project Proposal Booklet together. I also tightened the leading, making the window slightly less tall to match the text.