E-commerce banner & Instagram story designs advertising Kérastase’s new line on Hair.com by L’oréal, for marketing agency Jellyfish.

Marketing agency Jellyfish asked me to design an e-commerce banner for Hair.com featuring the new Kérastase collection, as well as a three-part Instagram story highlighting some new products and their ingredients, using the Hair.com brand guidelines.

For the Instagram stories, I decided to use vibrant gradients, in line with the Hair.com brand guidelines, using colors that fell within the Hair.com brand palettes and also matched the color scheme of the new Kérastase line. I also incorporated some of the Hair.com hair illustrations to add texture and visual interest.